Objective: A medical facility/hospital, conducting clinical research trials, asked us to evaluate their advertising recruitment efforts, and develop a plan to increase its effectiveness.

Results: After a careful, intensive review of their goals and situation, Media Placement Services constructed a new television plan, concentrating on daytime hours and heavy frequency…and the medical facility saw dramatic increases in telephone calls and recruits for the their clinical trials, and has increased their presence in the marketplace, based on their initial success.