A medical facility/hospital, conducting clinical
research trials, asked us to evaluate their
advertising recruitment efforts, and develop a
plan to increase its effectiveness.
Results: After a careful, intensive
review of their goals and situation, Media
Placement Services constructed a new television
plan, concentrating on daytime hours and heavy
frequency…and the medical facility saw dramatic
increases in telephone calls and recruits for
the their clinical trials, and has increased
their presence in the marketplace, based on
their initial success.